Apple Acquires Primephonic

That’s quite a statement. I know it’s popular and fun to trash Apple, but I will show you one example where you are wrong.

Here is a list of Apple’s M&A activity:

Steve Jobs passed in Oct 2011. Look at that list and see an acquisition in 2014 of Burstly. TestFlight integration into Apple has made structured alpha and beta testing of apps very clean and easy, compared to doing something similar on Android. And, Apple didn’t ‘wreck it’ after the acquisition and I would say it helped everyone in the App Store eco-system.

I’m sure there are many more examples of acquisitions that helped Apple’s customers.

As for Primephonic, I was an early adopter and have raved about their unique UX for browsing and discovering classical music. In fact, I have submitted a number of posts on this forum begging Roon to copy the best parts of their UI.

But you know what? I cancelled my subscription to Primephonic because their app was sub-par (that’s an understatement), making its use in the office and in the car very frustrating.

Apple will take this acquisition, throw a pile of $$$ and developers at it, and build a best-in-class app that will combine Apple Music with the catalog additions and browsing/discovery innovations from Primephonic.

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