Well, I guess it depends…
In my case, I stopped using iTunes over 5 years ago for going to Qobuz and Roon. But now I am using Apple Music again, on my iPhones, and I enjoy it.
The reason is, I recently tried Apple Music with Dolby Atmos, on simple Earpad Pros, and well… What took me back into Apple Music is specifically Dolby Atmos recordings ( or remastered ones). That new audio format recreates a more spacious sound with air and separation between instruments and interprets, definately better than our usual formats. It can (as of today) come out in two forms:
- for binaural listening on earphones or headphones,
- for multichannel systems compatible with Dolby Atmos.
But NOT for stereo systems, and ONLY for large manufacturers of audio products.
Why ? Because the licensing rights for using that new format, are at a cost that only equipment vendors that sell tens of thousands of machines can make good business of.
This is silly because small companies manufacturing high quality audio equipment and sell perhaps 1% of that volume, simply cannot afford it while it would really be fun to listen to Dolby Atmos encoded audio spatial with REALLY good equipment.
There would be a simple solution though, that would be for Dolby Atmos to charge the client for the better music format, rather than charge the manufacturer. I would accept to pay for a slightly higher fee for undoubtedly superior audio formal (which I consider Dolby Atmos really is given that it addresses aspects inaccessible to two-channel audio in general, with a suitable bandwidth and dynamic range), and I bet I would not be the only one.
Could both business models cohabit ? It would mean that if you listen for the same music on mass-produced consumer hifi, you would pay less for its streaming than on more sophisticated equipment.
But it would completely open this new format to the whole of the audio community, not only to a few big names. And Roon, not only Apple or Amazon, could stream in Dolby Atmos. And some clever guys would devise ways to remap multichannel Dolby Atmos into 2-channel stereo systems - a task indeed more difficult than for headphones that avoid crosstalk.
Food for thought ?