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That’s what a small team around Danny Dulai and Enno Vandermeer believes since founding Sooloos in 2004. Pioneers in the world of media servers. Distributed digital multi-zone music systems with music recognition, metadata retrieval, audio analysis, import of own library and now with integration of Tidal and Qobuz. Acquired by Meridian Audio in 2008, hardware and software was offered from a single source for the emerging streaming services and with Meridian products. The Meridian-Sooloos brand remains, but since 2015 Danny Dulai and Enno Vandermeer have been running Roon Labs on their own again, delivering a Hi-Res experience to us end users on many devices that are Roon Ready or tested.
The marketing is full-bodied and appealing. With partners from the Hi-Fi world, one superlative after the other is promised. Here, the all-rounder is praised: Roon Music Management Software Features | Try it Free
I have been a member and silent reader since August 2020. Many things are not seen so euphorically here in the community. There are always many technical problems to solve every day. The experienced customers help, but the increasing number of dissatisfied and my own problems have already surprised me. I have patiently read, gathered experience and information, tried a lot, managed a lot, but got a mixed picture. I see a gap between marketing and technology.
The product had better stay in the niche where Voodoo also finds its place or be bought by Spotify. They are still very weak there. But that can drive the Sooloos and Roon founders to despair, because the great mass of Spotify customers still has no sense of this high enjoyment and is not migrating even now. Since February, they have been talking about HiFi, but unlike Apple and Amazon, they are in no hurry (to acquire Roon Are Amazon and Apple really growing faster than Spotify now? Last it was Google with plus 60%. Apple now prefers to hide its numbers.
The previous acquisitions secure the business at Spotify. But also create high book losses and write-offs. Free cash flow is enough for further growth. Unrivaled recommendation systems (EchoNest, Niland…) for soon 400 million customers have created services Wiedergabelisten zwischen Musikdiensten übertragen | Tune My Music or Soundiiz - Übertrage Wiedergabelisten und Favoriten zwischen Streaming-Diensten so that these unique music recommendations also end up with niche providers like Qobuz or Tidal. This makes it easier for Roon to do business with Valence, but here are less than 1% of customers with your preferences and experience.
The reality of algorithmic recommendation often falls short of expectations says Roon. That’s less true of acquisitions like EchoNest or Niland, but certainly true of Valence. Here, Spotify remains technically undefeated through acquisitions, attracting many millions of customers each quarter without HiFi, but with podcast and good recommendations. If this situation changes in the future, the best will be bought again and despite all the problems, it could be Roon. The offer will only come if a high growth with many millions of customers is visible here.
The vast majority of the world’s music lovers who used to flock to Apple iTunes are now half on Spotify. Apple now shares the other half with Amazon, Google & Co. They live more from old buying experiences (downloads) than from good artificial intelligence and have lost 90% of their old customers. Of course, almost every song that was bought still fits today, but who wants to discover much more, needs more than this artist also fits. The genre playlist seems stale and if the statement is true that 98% of all people will not listen to Hi-Res, the only thing left is the high price policy for the super ears in the niche. Tidal far larger than Qobuz has unfortunately not done well after the Hi-Fi takeover WiMP. Jay Z and his fellow artists have badly miscalculated the potential of MQA and HiRes, and Roon bravely and cleverly now fights on in this niche with Twitter founder Jack Dorsey. Better networks, better opportunities. Mobile almost never really usable well.
Roon can be considered a technical pioneer that will provide high-quality sound to several rooms at once.
Compared to the 800 million iTunes customers, the 100,000+ audiophile Roon customers are insignificant in the mass market. Especially for old gentlemen with very expensive hardware, the concept seems to work. However, the whole thing is far from free of problems. Some customers talk about beta software. I think Danny Dulai is doing a good job and it was worthwhile to test what he wants to create extensively for a full year. If you are not satisfied then, or don’t have the super ears, get out with good experience. I’m out as of September, but may do another test later if the offering continues to grow. Lack of metadata made the experience inadequate many months 3 out of 4 times. I also gave away many weeks because I wanted something Roon just couldn’t do. Happy to keep testing, but not for money. I’ll stick with Foobar2000 and Lollypop for now. But I don’t want to be too critical of this Roon experience, if you like very special music off the charts, you’ll find just less metadata and Valence doesn’t know its way around then either, Roon doesn’t find connections and the experience remains narrow.
44 years ago Meridian’s founders Allen Boothroyd and Bob Stuart entered the market. A short time later, the first digital CD player was on the market. 25 years ago, the world’s first digital active loudspeaker. Boundaries of what is possible are to be pushed further with Sooloos. Meridian Lossless Packing or Master Quality Authenticated were to develop early. Today we find it partnered with Tidal. Whether MQA will make a breakthrough alongside Flac remains to be seen. As an entrepreneur, I would not bet on this card and Roon is wisely positioning itself neutrally.
The marketing is certainly top-notch, but is the first seduction enough for a lasting good result?
Plus points for me are:
runs under all operating systems for common libraries
Tries best possible to get music on many devices
My favorites about 50,000 pieces of music I could always play smoothly
Easy to use on all (connected) devices Linux, Windows, MacOS, Android
concept to give more attention and quality to music
Own special hardware in the offer
Offers a different way of discovering and playing cross connections, if the metadata is right
Need for improvement I see here:
14 days are not enough for testing
Integration of other successful services like Spotify, Amazon Music, Apple Music,Deezer is missing
AllMusic (Rovi) is too weak as a data provider (Lollypop finds much more on the net)
Really large databases with complete Roon linking no longer performant
(Recommendation Foobar2000 with Spotify plugin if database should be > 500.000 entries)
Only 15 to 25% of metadata recognized (pictures, reviews, biographies, lyrics)
Mass tagging like with Foobar2000, Mp3Tag, Lollypop… does not work here flexible and performant
integration of Discogs, LastFM, Soundcloud, Wikipedia… is a must
Optics 1.6 to 1.7 or 1.8 is a matter of taste, but with few images and texts always bad
Qobuz and Tidal are not yet integrated deep enough
Switching to the next song takes too long when skipping a song.
Who only wants to listen to music in the background and does not want to deal with the artists, albums, lyrics, etc, does not need this software.
If you don’t have good ears, you won’t get any further into music heaven Roon, even with expensive hardware and software.
I say thank you for this experience and follow everything further interested. Maybe the day will come when Roon can score with me without any problems.
Bye Uwe
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