Sonos’ new privacy policy implies the company now sells your data

What can I say – I had already noticed Sonos very negatively a few years ago after updating the Sonos.app at the time caused older speakers to stop working (had only been following it with half attention, not so sure about the details).
At the time I thought: Sonos is not coming into my house. Nevertheless, I bought two Ikea Symfonisk speakers at the beginning of the year and they sound amazingly good. In view of the current development of the new app, that was probably a mistake. I like data protection…

Below I am quoting an article that I found on 9tomac:


Sonos is probably wishing its only controversy was an app redesign. Today the company is receiving a lot of heat for a revision to its privacy policy that introduced a major policy reversal with the removal of a single line.

New policy quietly introduces major change

In his latest YouTube video, Louis Rossmann brings attention to the recently revised Sonos privacy policy, highlighting a disturbing omission compared to the previous policy.

The previous privacy policy contained the important line, “Sonos does not and will not sell personal information about our customers.”

Here is the former privacy policy:

Sonos does not and will not sell personal information about our customers. However, certain data practices described throughout this Privacy Statement may constitute a “sale” or “sharing” of data under California and/or other US state laws. See the below CA Addendum for more information applicable to CA residents. We want you to understand that information about our customers is an important part of our business. We only disclose your data as described in this Statement

And now, the updated policy:

Certain data practices described throughout this Privacy Statement may constitute a “sale” or “sharing” of data under California and/or other US state laws. See the below CA Addendum for more information applicable to CA residents. We want you to understand that information about our customers is an important part of our business. We only disclose your data as described in this Statement

9to5Mac’s Take

Sonos has yet to comment on the policy change, but its users deserve an answer ASAP. If the company is, indeed, now selling its users’ personal information, that decision should be detailed with extreme clarity so customers can decide for themselves whether to continue using Sonos products.

Just one more data source like navigation, weather , health and other services. The business models centers around your data in most cases.

I’d like an answer to this also.

Probably the Sonos forum is the place for more info

Personally, I don’t have any more information but it looks to me that they might have just removed the one sentence because „Certain data practices described throughout this Privacy Statement may constitute a “sale” or “sharing” of data under California and/or other US state laws.“

It‘s not clear if the practices may have remained unchanged but the one sentence wasn’t accurate in US and Cali jurisdictions