Announcing the Roon Store v2.0

As part of Roon Tested and Roon Ready certification, we are sent at minimum 2 units of every single product for testing and support. With hundreds of products, you can easily guess what our stock rooms look like. Wall to wall, floor to ceiling, packed with HiFi gear. :exploding_head: We’ll have to get these rooms a bit better organized and take some photos.

Anyway, the point is that we see and live with an immense number of products, and are constantly cycling between them. For example, I personally have had 8 headphone DAC/Amps on my desk in the last year and 6 different 2-channel systems in my office. I have my own favorites, as do the other Roon Labs staff. All these products are special in many ways. For example, some look like artwork and some have non-traditional use cases. However, there are two constants for our favorites: first, they must sound great, and second, they must all work really well with Roon.

Every December, the number of questions we get for what audio gear to buy skyrockets. We find ourselves recommending the stuff we love year after year. Buying this stuff is difficult and confusing, and usually requires walking into a physical shop far away. We’d like to make this easier, online, and more understandable.

So today, we are launching the first set of HiFi gear (beyond our own Nucleus) on the Roon Store.

We’re starting with a few all-in-one Roon Ready speakers covering a range of price points. The Bluesound and Devialet lines we carry are loves by all of our staff, and constantly recommended, year after year.

The Dutch and Dutch 8c speakers are special, as we’ve always wanted to recommend them, but they were never Roon Ready certified. Today, we are shipping them with official Roon Ready firmware, and the integration is as good as it gets, just like the other products we are showcasing.

We are also handling the post-sales experience differently than most retailers. Our metric for success is measured by how quickly you can get the devices out of the box and audio playing through them. Expect unboxings, setup guides, and even videos to help you get the most out of your new toys. Later, these products will provide you with some tweaking and customization if you so desire, and we’ll help you there as well.

This is just the beginning. We have more products in the pipeline, and the products we already have need even more. For example, @genia and @john spent a week trying to figure out the best way to unbox the Dutch & Dutch 8c’s, and then filmed for 2 days, all to get what feels like an obvious 30 second long video. Believe me, it’s not obvious if you’ve not seen it before. How many people forget to take off their belt buckle before picking up a pair of expensive speakers?

Anyway, we hope you shop with us this holiday season (and beyond!) and that our favorite products will bring you as much joy as they bring to us.

Oh yah, also there was a blog post we made too… it says kinda the same thing, but more “marketing” :blush:


The fine print: The Roon Store is only available in the US. This is where we are located physically and it makes it a logical place to start. Additionally, distribution contracts can be negotiated in our own backyard, where we know the terrain. Sorry non-US people, we'll look into options for you in the future.
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