I don’t think many folks on the forum would like to see roon march to the packs drum. But the question I have is “describe roon in 1 sentence…”
“Roon is implemented on RAAT, a protocol which allows the music to be streamed to a device and that device clock determines…” - that’s technology. That appeals to your innovators (techies).
“Roon is a multi-room, audiophile music player…” - but those are features. That appeals to your early adopters (visionaries). They see the potential and fill in the gaps because they’re willing to invest the time in it. Like a lot of things here the solution is “use tags…”. That requires effort and if you’re on a 14 day trial and not totally motivated, will you do it?
The closest I find is on the website which is “Roon. The music player for music lovers”. Why does it matter to me? Because almost everyone on this forum is an innovator or an early adopter. We are able to see value and buy into that value without being marketed to. But I increasingly get the sense that roon is in a crowded market and getting noticed by the early majority (pragmatists), possibly even elements of late majority.
“Roon is a multi-room…” Oh. So you mean Sonos? “Well, no, see it isn’t tied to a single manufacturer…”. Ah. Ok. Got it. You mean like Airplay…
“No, it is also a music player…” Yeah, I took a look at it, and I’ve used HQAudiRiver and it lacks a bunch of things that they have…they need to build those things…
If roon believes they are different, unique and that they are passionate about it and want to share that passion, they’ll have to market it to the early majority. Evoke emotion, express clearly why it is different, and why it matters so that the “can’t fill in the blanks” market don’t have to. We are beyond relying on folks filling in the gaps now.
That’s my take. If they fail to do that, then I fear they will need to run with the pack out of necessity.