I made a conscious decision 5 years ago against the lifetime license and go with the annual subscription. I knew I would end up paying more, but that was OK for me, and I thought Roon would get more out of it in the long run.
Roon not making a separate offer to long-time subscribers and instead saying I can switch to the Lifetime license for another $ 700 feels like a slap in the face to me.
It seems to me that Roon doesn’t value long-term customers.
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