We don’t plan on doing any more “X% off” discounts. Don’t hold me to this, but it is not in our plans. Not for Christmas, not for Black Friday, etc… We probably will never discount a lifetime membership ever again – it just doesn’t make sense for us. Sorry if you missed out… that’s just how the dice rolls. Early adopters got the deal… but I guess with inflation and risk it all evens out 
Hardware partners often buy full, or massively discounted subscriptions (annuals) for their customers – if you purchase a great piece of Roon Ready hardware, ask if they are willing to throw in a Roon membership. Many partners do it because it reduces their support burden.