TIDAL offer: Get the next 12 months for only $199.99

Just received an email from TIDAL offering two free months if I pay $200 in advance for the next year. This is different than a trial as I am a long-time subscriber. This sounds like 1) a need for immediate cash flow, and/or 2) an attempt to lock in subscribers who may think about leaving TIDAL for other streaming services, such as Amazon.

Thoughts?

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