I buy that to some degree, but I’d wager there are more of those non-audiophile people here than you think.
I remember the internal struggle we had for or against MQA very well. We ended up getting the software to extract/reapply the render data post-DSP. I also remember that when MQA was released, we had our largest sales month ever.
It’ll sting for sure, but I’d expect them to hang around going after niches.