LSX
Drawing from decades of acoustic expertise
That roughly translates to: We make loudspeakers. We don’t have expertise in consumer electronics so we just bought some decently priced (a.k.a cheap) off-the-shelve electronics board from a Chinese manufacturer and integrated it together with some decently priced (a.k.a cheap) off-the-shelve amp board, most likely also from China, into one of our loudspeakers we carefully engineered with all our expertise to sound good, paid some third party programmers to make the electronics work somehow and rebrand/customize a consumer phone app to control it - you know, we really don’t know about software ourselfs - in the hope it may serve any purpose for you dear customer asking for smart speakers all the time (means: our board of directors realized at some point that people spend a lot of money for smart speakers of other brands and decided we need such a product a.s.a.p. to get some of that money too).
Sad but true and not limited to KEF. 
With that opinion shared, I now stop ranting about fashion products.