Then that would absolutely NOT be me (and yes we have a family prime account). I would even pay more for Qobuz then I do now for them to survive, just so they can keep giving more back to the artists. Why does everything have to be about getting more for less in this society (well in the case of Amazon HD currently less for less)? Esp in the niche world of audiophile it behooves all to see the survival of alternatives. It would be a real shame if your favorite boutique device manufacturers went out of business because the Echo plays music too so why need anything else.