Music lovers and Roonies everywhere,
This is a friendly call for help to decide upon the design of the logo for a new ice cream shop, café and bistro in Cimitarra, Santander (Colombia)…
Here the background info:
Cimitarra is a small Colombian municipality in the Santander Department with about 35.000 semi-urban population and some 15.000 more in rural settlements around the town centre, located at about 200 meters above sea level, with hot and humid rainforest climate. During all months there is usually abundant rainfall, with two peaks in April and October. The location on the eastern side of the Magdalene River valley at the foot of the eastern cordillera of the Andes mountains make this an area apt for agriculture and cattle raising. So there’s plenty of fresh tropical fruit, and every morning abundant fresh milk from local farms is on offer in the town.
A few years back, my partner bought an old house located on a stretch of land just where the road leaves the town, climbing into the mountains… On foot it’s just a few minutes to the town centre, but here few people apart from the gringo who writes these lines get around on foot… it’s mostly motorcycles because of the heat and high humidity.
Here’s a view from the house down to the little town of Cimitarra:
Last year we decided to take advantage of the local fruit and milk and start an ice cream shop. First, we developed an assortment of recipes for popsicles created 100% from fresh fruit, probiotic yogurt and inverted sugar. We don’t use any artificial colors, flavors, thickeners, stabilizers, or any other ingredients different from fresh fruit, fermented milk and sugar. We did this to have a first product which could help us getting our name out and promoting our business, while we are working on the house, where later this year the ice cream shop and café will open.
To our pleasant surprise, these fruit-yogurt popsicles are a great success… in less than two months we got from nothing to about 120 sold in 2-3 afternoon hours. This is the upper limit of our current and very artesanal production. We need to complete the construction of the house and the outfitting of its big kitchen, to be able to increment popsicle production to about 300-400/day. In principle, we could easily grow to 4 or 5 times this production volume, but want to keep things easy and smallish…
We then plan on starting production of gelato and fruit sorbet, which as product is totally new in this town and zone of the country. We will offer soft drinks, fruit juices, fresh fruit sodas, local coffee in its different ways of presentation, sweet and hearty snacks, waffles, crêpes, etc. For the ice cream shop we have a smallish first-floor area with some seating opportunity, and for the café and bistro there will be a large second-floor roofed open space, with a nice view.
Taking into account the location of the house on the first green hill just outside the town centre, and my well-known love for the greatest master of Italian early Baroque music, we decided upon ‘Monteverdi’ as name for the business. We are now working with some local designer to create a logo, some visual representation of our name and business… So, as of today we have two alternative design proposals, both rather similar, and would love to hear from people around the world what alternative they prefer, what changes they might propose, or maybe that neither design seems any good. This too seems to us a valuable feedback. We are sold on neither of the two alternatives, and are open to any opinion…
So here then the two alternatives:
Alternative 1
Alternative 2
Please, help us decide, and many thanks to any and all who vote and contribute!!
- Alternative 1
- Alternative 2
- I really don’t like any of the two alternatives, so better get back to the drawing board and come up with something else
