When will KEF LS50 Wireless II be Roon Ready? [They are now!]

Why Roon? Surely the manufacturer has total control over product development. I would hope KEF would provide the product to Roon within reasonable timescales &, if serious about certification, release the product once certification has been awarded.

The situation looks exactly like the type of situation that prompted the following thread:-

Uncertified Roon Ready Devices