The Fix - Why MTV is dying

1

What a “Roon-for-Music-Videos” Could Be

Imagine:

Streaming on demand:

  • Native FLAC/ALAC/DSD audio layer for every music video
  • Dolby Atmos / Auro-3D options for immersive playback or 2ch
  • Artist-verified mastering metadata (source resolution, DR rating)
  • Gapless album-video sequencing (like Pink Floyd or Tool visuals)
  • Integration with audiophile endpoints (HiFiBerry, Lumin, Bluesound)
  • Cross-device handoff: Mac → Apple TV → desktop system
  • …

That would marry the tactile feel of MTV’s golden age with the precision and intimacy of modern streaming.

MTV never made it out of the imprecise 80s experience and we expect much more.

Perception matters too.

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I would go further than that. If we demand audiophile audio quality in video, why not demand audiophile quality in video itself? I guess we’ll soon move to 11 color primaries and 264 bits per pixel (24 bits/color). Seriously now, whenever I watch music videos, I tend to miss the music.

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I think that the music itself is why MTV is dying.

Just saying…

–MD

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MTV is dead because everything it has ever featured can be found elsewhere on demand. Linear TV is a thing of the past, or at the very least not a format of the future. It did little to showcase new bands because of the budget required for a slick video. Social Media did that better, so while video killed the radio star, the internet killed video.

5

Deutsche Grammophon are already doing a lot of this including Dolby Atmos:

I don’t know if other Classical and non-Classical labels are doing something similar.

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