Valence Art Director in Roon

Something different: how is Valence Art Director linked to our personal Roon accounts?
If I understood What Information Is Roon Server Collecting From Me correctly, our Roon usage data is depersonalized when it reaches the Roon cloud servers, but I’ve often noticed Valence asking me to select the best photo of an artist I’ve recently searched for in the software. How does this work exactly?