I am a huge fan of the double letter O in English words. Sooloos was my pet project back in the late 90s. When we had to come up with a new name post-Meridian, I went looking for more OO words. Roon was suggested by a good friend of ours, Andrew Skey, who incidentally did the industrial design for the original Sooloos line of products as well. We liked it, and ran with it. The “Labs” part only came due to domain name availability :-/