Why is Roon still pushing lifetime?

I got my annual renewal notice today, and it took my thoughts back to the megathread about the lifetime price increase. I thought Danny was pretty unequivocal about Roon wanting new subs to sign up on, or existing subs to stay on, annual. That was a apparently the main driver to the $200 increase.

But the phrasing here suggests otherwise


“Never been a better time” - Well that’s objectively false, lads :smiley:
Upgrade to Lifetime”

What am I missing here?


it’s an old email template that hasnt been updated in years…

we have new marketing hires coming in soon to help update all this stuff.

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