I got my annual renewal notice today, and it took my thoughts back to the megathread about the lifetime price increase. I thought Danny was pretty unequivocal about Roon wanting new subs to sign up on, or existing subs to stay on, annual. That was a apparently the main driver to the $200 increase.
But the phrasing here suggests otherwise
“Never been a better time” - Well that’s objectively false, lads 
“Upgrade to Lifetime”
What am I missing here?