This pricing model is the certain death of 3D, 360 degrees, MQA, Dolby in the mass market. Tidal is countering Apple and Amazon with this without upsetting Roon’s HiRes customers. There is now one more pricing model there.
For every billion people with media use (MP3, OGG or AAC), there is only about one tenth of a per mille HiRes use.
About half of all users pay nothing and endure advertising. The other half is again half with the market leader with OGG320.
They are only in a hurry with HiFi rates when customers start to migrate. At the moment, Google is growing the fastest and does not have a HiFi tariff either.
Apple has started a price and package offensive after the demise of iTunes, Beats and hesitant services marketing (Music/TV…). So far, these services did not even ignite on their own devices.
This has frozen the price level and only here in our niche will find customers who have always used multiple services and also paid more.
Of course, the 2$ or € for artists marketing in the bubble “up to…” and the catalogs with good HiRes productions are rare.