I have to agree that NRFY doesn’t do it for me. I tend to keep a fairly old school approach to new releases (music press - online and in print).
Roon Radio (and now Daily Mix) have thrown up plenty of great suggestions re: existing releases, but NRFY doesn’t replicate this for new releases.
On the matter of new releases being available on Fridays - ABSOLUTELY!!! It’s a ritual that replicates the joy of my teenage self getting the bus into town to buy the latest CD on the day of release.